Copyright © Elise Haadsma

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ZINGERMAN'S CHOCOLATES

For this project, I was prompted to design packaging for Zingerman's new line of luxury bite-sized chocolates. 

 

I took inspiration from the history of how Zingerman’s, a sandwich deli opened in 1902, became a dearly loved Ann Arbor landmark. In my design, the Zingerman’s facade is displayed in gold ink, creating a miniature Zingerman’s Deli that you can keep for yourself.

 

Creating a package for these chocolates that the consumer would want to keep and reuse after consuming the product heavily influenced my approach to this prompt.