Copyright © Elise Haadsma

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ILLUMINATE

VISUAL IDENTITY

&BRANDING

I created visual identity for an event celebrating the University of Michigan’s Bicentennial, producing a logo, digital & print marketing materials, flyers, posters and informational animations for the event.

IlluMinate is a public art parade of 

luminary sculptures made for and by the University of Michigan community.

On October 27, 2017, UofM students will gather on campus and parade their their luminary creations along a designated path, which will create an illuminated block M when viewed from above.

I created visual identity for an event celebrating the University of Michigan’s Bicentennial, producing a logo, digital & print marketing materials, flyers, posters and informational animations for the event.

IlluMinate is a public art parade of 

luminary sculptures made for and by the University of Michigan community.

On October 27, 2017, UofM students will gather on campus and parade their their luminary creations along a designated path, which will create an illuminated block M when viewed from above.

Initial Sketches for Logo